“Genealogical website helps couples avoid incest, and of course, to see if Bjork is a cousin.
“The television commercial for a local mobile phone company here wouldn’t work in many places outside Iceland.
“It portrays a curly-haired couple who just woke up next to each other after what appears to be a one-night stand. (That isn’t the scandalous part in this famously liberal society.)
“The two are pictured lingering in bed, on their smart phones, checking out a genealogical website called Íslendingabók. Their smiles freeze when they find out they are related. Closely.
“While other nations might find the commercial funny — mainly for its ‘as if’ value — Icelanders can relate on levels unimaginable in larger countries. The commercial works here because, in this isolated island country of 300,000 people, these situations actually happen. Regularly….”
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